Search Berg's 2 Phase PPC Process
The following two step process outlines how a PPC project is worked on.
Step 1 - Research And Setup
Your Project Begins!
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Information Gathering
The PPC team sends a small questionnaire about your business/website. These are the details we need to begin the project.
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Keyword Research
We conduct an extensive Keyword Research on your website and come up with search terms that will lead to a conversion.
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Website Analysis
We check site functionality, navigation, landing pages, for optimal PPC configuration and recommend changes and suggestions.
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Ads Creation
Creating catchy, appealing ads for your campaign that will entice viewers and influence them to click on your ads!
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Campaign Goes Live
Your Campaign Goes Live! Let the conversions come in!
Step 2 - Monitoring, Management, Monetization
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Bid Adjustment, Analysis & Optimization
Adjusting bids daily/weekly either manually or on auto to ensure prompt and most efficient utilization of the daily spend and higher cost per click ratio.
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Negative Keyword Identification & Removal
Identification and Removal of negative keyword that could harm a PPC campaign.
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False Click Detection and Adjustment
Detection of clicks that are not genuine and/or intentional. Such clicks lead to wastage of the daily budget. We track these and ban those IPs from our campaign.
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Time Management and Conversion Analysis
Determining when to best run campaign and at what time of the day is the campaign most productive.
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Trend/Pattern Recognition
Determine trends in the client’s industry and gauging how it will affect our online marketing.
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Ad Performance Review Analysis
Determining which ads are getting the most exposure, why and how to optimise those that are not performing well.
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Weekly/Monthly Reporting
Creating weekly and monthly reports outlining results, the path ahead and suggestions for better optimisation.
